Welcome to the SMB AI Closer Academy
You're not a telemarketer. You're a closer — and we hand you everything you need to win before you ever dial. Let's turn conversations into commissions. 💰
Use the menu on the left or the Next ▸ button. Tap cards, flip objections, and play with the earnings calculator — it's all interactive. Takes about 25 minutes.
Who we are
SMB AI (smbaiweekly.com) helps US small businesses stop losing customers — by giving them a modern website and a 24/7 AI booking assistant.
Who we help
Local US small businesses — restaurants, salons, clinics, contractors — with dated sites or no way to answer customers after hours.
What we give them
A 24/7 AI assistant that answers questions and books customers on their own site — plus a modern, mobile-perfect website redesign.
Why it sells
Every business loses customers who land after hours and get no reply. We capture them. One booking pays for the whole thing.
What you sell
Three things — and they stack. Know these cold; the price is never a secret.
AI Chat Assistant
$350 one-time · no subscription · 15-day free revisions. Lives on their own site, answers 24/7, books customers.
Website Redesign
Modern 2026 site, mobile-perfect. Priced by tier:
Starter $647Standard $997Premium $1,559
The Bundle
Website + assistant together, 20% off the whole thing. Best result for them, best commission for you. Always aim here.
💡 The tier proxy
We price the website tier by the prospect's number of Google Maps reviews — more reviews = more buying power = higher tier. It's already chosen for you on each lead.
The demo closes it
This is the play. The demo is already built and live before you dial — your one job is to get them to SEE it while you're on the phone. That moment is the sale.
Get them to SEE the demo
Open with a genuine compliment → name the gap (dated site / no after-hours chatbot) → send the LIVE demo of their own business → walk them through it. Email in their row? It's sent — "check your inbox." No email? Grab it the second they're hooked and send it as you talk.
Close + bundle (same call)
Close the piece they need — chatbot $350, or the website / bundle at their tier. Then land the 20% loyalty discount on the full package (assistant + website). One call, one close.
↪ They refuse the first piece?
Don't beg past the 2nd no. Pivot to the other piece: "the bigger win might be the site itself." Show that demo, close it — then add the rest as the 20%-off bundle.
After the sale 🤝
Closing isn't the finish line — it's the start of the relationship. A few days after the sale you make one short check-in call. It kills buyer's remorse, locks in trust, and opens the door to everything they'll ever buy from us.
The check-in call
Two to three days after the sale, call to make sure everything's working — the assistant is answering, the new site looks right, they're happy. Short and warm: "Just making sure you're loving it." No pitch — this call is pure care.
Make it perfect
Anything off? Note it and our team fixes it inside the 15-day revision window. They feel genuinely taken care of — that's exactly what turns a one-time buyer into a fan who refers you.
🛠 They now have a tech team — plant this
Once they confirm everything's good, leave them with this — it's the line that makes you their go-to for life:
"One more thing — now that you're with SMB AI, you're not just a customer, you've got a whole technical department behind you. Anything in your business that's tech or digital and giving you a headache — your website, email, your Google listing, social media, online ordering, a slow computer, software that won't behave — just tell us. We'll take a look and our team sorts it out. You've got people now."
Why — retention
They stop shopping other vendors. You're now their one call for anything digital, so they don't drift to a competitor.
Why — referrals
"I've got people now" is exactly what an owner tells the next owner. That's free, warm leads landing in your lap.
Why — more sales
Every problem they bring is the next paid project — more work, more commission, with zero new prospecting.
Handling the "no"
"No" almost never means no. It means "I don't see the value yet," "I'm busy," or "I've been burned." Tap each card to reveal the move. Rebut twice, then pivot.
The 3-step move for ANY objection
1. Acknowledge — "Totally fair, I hear that a lot." 2. Reframe — flip their concern into the reason to look. 3. Ask — end on a tiny yes: "Can I send the 30-second preview?"
Reading your client
Same product, different human. Spot the type in the first 20 seconds and adjust. Click a type:
Your money
You win twice on every sale: cash now + points toward a monthly bonus. The two stack — one never cancels the other.
| Sale | Price | Your commission | Points |
|---|---|---|---|
| AI Chatbot | $350 | $30 | 1 |
| Website — Starter | $647 | $50 | 3 |
| Website — Standard | $997 | $70 | 4 |
| Website — Premium | $1,559 | $90 | 6 |
| Bundle — Standard | $1,077 | $90 | 5 |
| Bundle — Premium 🔥 | $1,527 | $110 | 7 |
at 10 points in the month
at 16 points in the month
at 24 points + Closer of the Month 🏆
What you'll make
Play with it. Set how many you'd close in a month — watch your pay add up. Most closers ramp to a bundle a week.
Figures use Standard tiers as a realistic example; premium tiers and extra bundles pay more. 100% commission — uncapped.
You can grow here
This isn't a dead-end gig. The better you close, the more you earn and the more we invest in you.
Closer of the Month
Hit 24 points and you're not just +$500 richer — you get first pick of the hottest leads and public recognition. Top closers get more at-bats.
Refer & earn
Know other great closers? Bring them in — you earn $10 for every person you refer who joins and closes their first sale. No cap. Build a team under you.
More leads, more territory
Prove you close and we feed you more warm leads and richer niches. Your book of business grows with your numbers.
You matter here
You're the voice of SMB AI to every owner. We hand you the demo, the script, the price, the rebuttals — your job is to be human and close. We win when you win.
Knowledge check
Quick self-test — pick the best answer. You'll see instantly if you're right. Aim for 8/9. 🎓
Go close 🚀
Keep your script and this academy open on every call — guide, don't read. Here's your daily playbook:
- Smile before you dial — they hear it. Low energy = fast no.
- Get the live demo in front of them — the demo sells, not you. Earn the click.
- Lead with the piece they need; aim for the 20% bundle on the same call.
- Two rebuttals, stay warm, then pivot to the other piece or reschedule.
- Count dials, not nos — you control the calls; the yeses follow.
- Log every outcome: paid / Call-2 booked / objection / removed.
Questions?
Reply to your onboarding email anytime — Daniel's got your back. Welcome to the team. 💙
Niche playbooks 🎯
Same product, different door. The winning closers don't use one generic pitch — they lead with what they can verify about that business, because a true, specific observation is impossible to argue with. Below: the angle that gives us the edge in each niche.
Med Spa is our #1 — it gets its own module
It's the niche to overflow on: high money, owner-run, image-obsessed, and the after-hours math is undeniable. Hit Next for the full Med Spa deep-dive. 👉
Med Spa deep-dive ⭐
Our #1 niche. 52,000+ med spas in the US, 60% owner-run (the owner picks up the phone), they have real money and they care how they look. Product: a premium website redesign + a 24/7 AI booking assistant, one-time $350.
of bookings happen after hours — when nobody answers the phone
of patients give up if booking isn't fast and easy
one-time — less than one Botox appointment
⏱ The hook (first 15 seconds)
🎯 Pick your angle from what you VERIFY
| What's true about THEM | Your angle |
|---|---|
| Old / no real site, no online booking | Web + bot. "Your site makes people wait — I'll rebuild it luxury-grade with two-tap booking." |
| Modern site, no after-hours capture | Bot only. "Site looks great — you're just leaking the 40% who land at 11pm." |
| Stock photos, no real before/afters | "Stock photography costs ~38% of bookings — we put your real results front and center." |
⚔️ The competitor play — what gets under their skin
Protect OUR name first
Med-spa owners in a city know each other. NEVER claim "[Competitor] is already our client" if it isn't true — a provable lie kills the close and our reputation. Use only what's verifiable: that the competitor visibly already has modern booking.
💬 Objections (med-spa specific)
| They say | You say |
|---|---|
| "I have Boulevard / Phorest / Vagaro." | "Perfect — the bot sits on top and books the person who lands at 11pm and won't open an app. I plug it in, you keep your software." |
| "An agency handles my website." | "Great, this doesn't replace them — it's the booking page that converts. $350 once, no retainer." |
| "Too expensive / not now." | "One-time, less than one Botox appointment. Every week you wait, after-hours bookings keep walking to [Competitor]." |
| "Just email me info." | "Will do — but the demo is a link, not a brochure; 60 seconds and it's your spa. Texting it now." |
✅ Close · ⚖️ Compliance
- Close: "I'll text the live demo now. If you love it, it's $350 one-time and we make it yours this week. Sound fair?" → text demo + Stripe link, log it.
- Compliance: sell conversion and bookings, NEVER clinical results or medical promises — you talk about their website and their calendar, full stop.
- Competitor play: verifiable facts only (visible site/booking). No bad-mouthing, no invented clients.
Your resource pack
Everything from this academy as downloadable PDFs — keep them open on every call. Click to view (they open as pages/slides in your browser).